“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg The goal of any...
“People do not buy goods and services. People buy relations, stories, and magic.” Seth Godin If you want to promote your brand, you have to tell its story. It’s precisely a unique brand story that will make you stand out and compel people to flock to your door. But...
“What you wear is how you present yourself to the world, especially today when human contacts are so quick. Fashion is instant language.” —Miuccia Prada If you want to understand how online fashion merchandising works, you need specific skills and knowledge in...
“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to style. It’s about self-expression and, above all, attitude.” – Iris Apfel Fashion and culture have always been intertwined. On the...
“Fast fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth.” – Livia Firth Over the past several years, there’s been a growing focus on the consequences of fast fashion. People no longer want cheaply produced but luxurious items...