The Most Iconic Fashion Photographs

“What I find interesting is working in a society with certain taboos. Fashion photography is about that kind of society. To have taboos, then to get around them that is interesting” – Helmut Newton Fashion photography goes as far back as the 1850s. It started somewhere in the Napoleon III court. Fashion photography has now […]

How to Write a Photoshoot Brief: A Simple Guide

“I don’t trust words; I believe pictures better” – Gilles Peress In our regular work with fashion and marketing teams, we always show them the advantages of following the steps below in order to get the best results and the perfect photoshoot experiences. We would like to share these concepts with you as well to […]

Fashion Styling: Understanding the Basics

Lauren Hutton once said “Fashion is what you’re offered four times a year by designers. And style is what you choose.” With this statement, styling is not only an art but also a science. In science, it is important to know and obey the principles of science. Understanding the 5 pillars of fashion styling will […]

The 10 Greatest Fashion Photographers

Fashion photography has evolved over the years. Fashion photography began in 1856 and has grown fast even to this point. As a production company, we have followed the evolution of fashion photography over the past years. We have a proper understanding of the history and evolution of fashion photography. This understanding is what makes us […]

Fashion Lighting: Understanding the Basics

“It is an illusion that you don’t just take photos with the cameras but with the eye, heart, and head“ Henri Cartier- Bresson Light is everything in photography. It gives you a sense of fashion style and perfect glare. In fashion photography, getting an amazing picture is achievable through the use of lights. Fashion photography […]

Top 3 Spring Summer 2020 Fashion Campaigns

“The best thing about pictures is that they never change even when the people in them do” – Andy Warhol Fashion campaigns are a gold mine for catching up on the latest trends in photography. These events give us new ideas on how to create better photoshoots as professionals. By following these trends, we learn […]

10 Steps on How to Create An Iconic Fashion Shoots

“Photography is not just an art but a sense of feeling, touching, and loving a camera caught image. It recalls little things, long after you have forgotten everything.” – Aaron Siskind.Today, pictures are everything, from the phone industry; we see the demand of users for better cameras to capture every moment in the best quality. […]

Fall/Winter 2020 Coats Fashion Trends

Like Lauren Hutton said, “Fashion is what you’re offered four times a year by designers. And style is what you choose.” Fashion trends…

Casting the Right Models : Understanding the Basics

“The secret to being a model isn’t in being perfect. One model needs is a face that people can identify in seconds. You have already been…

High Fashion Photoshoot: The Middle East?

The Middle East is a beautiful and amazing for its rugged desert setting and amazing architecture. This has been an inspiration for many…

10 Campaigns That Shaped the Face of Fashion Photography

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we…

A Rendezvous of Fashion and Art: Iconic Artist Collaborations

“The difference between fashion and art is that fashion is art in movement.” – Carolina Herrera Fashion and art – two mesmerizing worlds…

5 Major Events in Fashion History That Changed Things for Good

“Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.” — Vivienne Westwood…

Important Styles of Fashion Photography You Should Be Aware Of

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we…

8 Iconic Fashion Models Who Had Tremendous Impact on the Industry

“Over the years, I have learned that what is important in a dress is the woman who is wearing it.” – Yves Saint Laurent You’ll find…

A New Era for Fashion: What is Changing?

“Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress, and the…

London Digital Fashion Week: The New Normal or One of?

“I think fashion can do a lot. Fashion is very popular, so it can help broadcast a message and reach a new generation.” Maria Grazia…

Changing the Face of Fashion: 5 African American Women That Deserve Recognition

“If you don’t like something, change it. If you can’t change it, change your attitude.” – Maya Angelou Fashion has always been about…

5 Fashion Trends That Gen Z Sees as Their Own

“Style is a way to say who you are without having to speak.” – Rachel Zoe Every generation brings about something new and exciting to the…

The Art of Casting Models

“The human body is the best work of art.” – Jess C. Scott One of the most interesting aspects of fashion photography is working with…

5 Ways Instagram Changed Fashion for Good

“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in…

Photography vs. Videography in Fashion: 3 Essential Differences

“The great thing about fashion is that it always moves forward.” Oscar de la Renta Long gone are the times when we could find out about…

The Concept of Ethical Fashion and How to Approach It

“Fast fashion is like fast food. After the sugar rush, it just leaves a bad taste in your mouth.” – Livia Firth Over the past several…

7 Examples of Indigenous Fashion Brands Around the World

“Fashion you can buy, but style you possess. The key to style is learning who you are, which takes years. There’s no how-to road map to…

How to Create the Perfect E-commerce Shoot for Fashion Products

“What you wear is how you present yourself to the world, especially today when human contacts are so quick. Fashion is instant language.”…

Working with Influencers, Bloggers, and Content Creators to Promote Your Brand

“People do not buy goods and services. People buy relations, stories, and magic.” Seth Godin If you want to promote your brand, you have…

Influencer Marketing: How Big Brands Do It?

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences…

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